![]() Visit Business Insider's homepage for more stories. A Financial Post report revealed that the dearth of Cool Ranch Doritos in Canada was caused by a similar tactic. ![]() ![]() ![]() From a production perspective, as we get into this, we had to really reduce the assortment of a lot of our portfolio, chief customer officer of Frito-Lay North America Mike Del Pozzo previously told Business Insider. Tactic resulted in an apparent shortage of less stand-out flavors in stores, with customers taking to Twitter to voice their frustrations with the lack of variety. Frito-Lay, savory-snack subsidiary of PepsiCo responsible for brands like Tostitos, Doritos, Cheetos, and Lay's, had to reduce the assortment of its flavors at the start of the pandemic.
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